Sugaring is marketed as a mutually beneficial financial relationship between a younger, more financially insecure individual and an older, wealthier individual for dating and companionship. In 2017, Virginia Commonwealth University (VCU) ranked 7th for new sign-up rates for sugar daddies through a website called SeekingArrangements.com. Understanding the current levels of acceptance and awareness of sugar relationships within the VCU community can help us target training and educational materials to increase awareness of this issue. Our research study is unique because it is the first of our knowledge to examine acceptance and awareness of sugaring on a college campus and in a major healthcare system. In this presentation, we will discuss the issue of sugaring in our community, the progress of our research, and the initial data we collected.
